Legal Notice
Company & Registration
luva-home.com is owned and operated exclusively by KEUN Marketing B.V., a Netherlands private limited company. The information below identifies the legal entity responsible for the website and constitutes the official operator disclosure for this online storefront.
Website operator & legal entity
KEUN Marketing B.V.
Trading as Luva-Home · Besloten Vennootschap (Dutch private limited company)
Lintelerweg 60
7556 PD Hengelo
The Netherlands
Registered in the Dutch Commercial Register (Handelsregister) maintained by the Kamer van Koophandel
Entity Type
B.V. (Besloten Vennootschap)
Country of Incorporation
The Netherlands
Chamber of Commerce (KvK)
98931644
VAT Identification Number
NL868708598B01
KEUN Marketing B.V. is the sole legal entity responsible for luva-home.com and all commercial transactions conducted through it. The Luva-Home brand name is a trading style of this entity. Customers may direct any formal correspondence to the registered office address or email address listed above. Please note that our registered office is a business address and not a returns address — please do not send goods to it without contacting us first.
Cross-border trading disclosure
Luva-Home is a Netherlands-established retailer selling home goods — lighting, home accessories, kitchen items, and gardening products — to customers in the United States. Your contract of sale is with KEUN Marketing B.V. in the Netherlands, and goods are shipped internationally to your US delivery address with all import duties paid by us. Full details of shipping, duties, and delivery are set out in our Shipping Policy.
Website Hosting & Technical Information
luva-home.com is built and hosted on the Shopify e-commerce platform. The following technical disclosures identify the third-party service providers that power the infrastructure, payment processing, and security of this website.
E-Commerce Platform & Hosting
luva-home.com is hosted and powered by Shopify International Limited, Victoria Buildings, 2nd Floor, 1–2 Haddington Road, Dublin 4, D04 XN32, Ireland — the Shopify contracting entity for merchants established in Europe — part of the Shopify group headquartered at Shopify Inc., 151 O'Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada. Shopify provides the technology infrastructure, server hosting via its global content delivery network (CDN), and e-commerce storefront functionality used to operate this store, ensuring fast and reliable page load times for customers in the United States.
Shopify acts as a data processor in relation to customer data collected through luva-home.com. Its role and data handling obligations are described in our Privacy Policy.
Payment Infrastructure
Payment processing on luva-home.com is handled through Shopify Payments and Stripe. All transactions are encrypted and processed in compliance with PCI-DSS standards. Luva-Home does not store full payment card numbers on its own servers. Because our merchant entity is established in the Netherlands, your card issuer may treat the transaction as international and apply a foreign transaction fee; any such fee is charged by your bank, not by us.
SSL & Security
luva-home.com is secured with an SSL/TLS certificate issued by Let's Encrypt via Shopify's infrastructure. All data transmitted between your browser and luva-home.com is encrypted in transit. DNS is managed through Shopify's infrastructure.
Shopify Platform Disclosure
As a Shopify merchant, luva-home.com operates under Shopify's Terms of Service and Acceptable Use Policy in addition to applicable Dutch, EU, and US commerce regulations. Shopify's own legal terms are accessible at shopify.com/legal. Shopify is not the seller of record — KEUN Marketing B.V. is the seller and is solely responsible for all products, prices, orders, returns, and customer service.
Data protection & GDPR
KEUN Marketing B.V. is established in the Netherlands and is therefore subject to the EU General Data Protection Regulation (GDPR) and the Dutch implementation act (UAVG) in respect of its processing activities, in addition to applicable US state privacy laws such as the CCPA/CPRA where those apply to our customers. KEUN Marketing B.V. acts as data controller for personal data collected through luva-home.com. Our supervisory authority is the Dutch Data Protection Authority (Autoriteit Persoonsgegevens). Details of what we collect, why, how long we keep it, and how to exercise your rights are set out in our Privacy Policy.
Copyright & Intellectual Property
All content published on luva-home.com — including but not limited to text, product descriptions, photographs, graphics, logos, icons, design elements, layout, software, and code — is the exclusive property of KEUN Marketing B.V. or its licensors and is protected by Dutch, EU, US, and international copyright law.
Prohibited without permission
Copying, reproducing, distributing, or publicly displaying any content from luva-home.com for commercial purposes without express written consent.
Scraping, mirroring, framing, or deep-linking to pages of luva-home.com without prior written authorisation.
Reproducing product photography, descriptions, or graphics for use on third-party platforms or in advertising materials.
Creating derivative works based on Luva-Home's site content, branding, or product photography without written authorisation.
Permitted use
Viewing, printing, or downloading content from luva-home.com solely for personal, non-commercial reference use.
Linking to luva-home.com from external websites or social media, provided no false affiliation with Luva-Home is implied.
Referring to Luva-Home by name for editorial, journalistic, or consumer review purposes, with accurate and fair attribution.
Sharing your purchased Luva-Home product on personal social media with brand attribution.
Copyright notice
© 2026 KEUN Marketing B.V. Unauthorised reproduction or distribution of any material from luva-home.com, in whole or in part, without the express written consent of KEUN Marketing B.V. is strictly prohibited and may give rise to civil and criminal liability under the Dutch Copyright Act (Auteurswet), applicable EU directives, and the US Copyright Act (17 U.S.C.).
Third-party intellectual property
Products displayed on luva-home.com may incorporate third-party intellectual property rights, including patents, design rights, or trademarks held by manufacturers or suppliers. The listing of such products on luva-home.com does not constitute a grant of any rights in those third-party properties. Luva-Home sources and sells products in compliance with applicable IP licensing, product safety, and import requirements in both the Netherlands and the United States.
User-generated content (reviews)
By submitting a product review, photo, or other content to luva-home.com, you grant KEUN Marketing B.V. a non-exclusive, royalty-free, worldwide, perpetual licence to display, reproduce, and distribute that content in connection with the Luva-Home brand and luva-home.com. You represent that you own or have the right to grant this licence and that the content does not infringe any third-party rights. Under Dutch law, moral rights in a work cannot be fully waived; nothing in this licence is intended to require you to do so.
Trademarks
The Luva-Home name, wordmark, logo, and all associated brand elements are trademarks and trade dress of KEUN Marketing B.V. These marks may not be used in connection with any product, service, or communication without prior written authorisation from KEUN Marketing B.V.
Prohibited without permission
Using the Luva-Home name, logo, or brand elements in advertising, packaging, or on products without written consent.
Registering domain names, social media handles, or business names incorporating the Luva-Home name.
Reselling Luva-Home products through unauthorised channels or third-party marketplaces without a written reseller agreement.
Using Luva-Home trademarks in metatags, keyword advertising, or search engine optimisation without authorisation.
Permitted use
Referring to Luva-Home by name in editorial, journalistic, or consumer review contexts in a factually accurate manner.
Linking to luva-home.com from personal websites, blogs, or social media profiles.
Using official press and media assets provided by Luva-Home, subject to the terms accompanying those assets.
Sharing your Luva-Home purchase on social media with accurate brand attribution.
Third-party trademarks, product names, brand names, and logos referenced on luva-home.com — including those of payment providers (Visa, Mastercard, American Express, PayPal, Apple Pay, Google Pay), carriers, and certification bodies — are the property of their respective owners. Their appearance on luva-home.com does not imply any affiliation with, sponsorship by, or endorsement by Luva-Home or KEUN Marketing B.V. The use of third-party marks on luva-home.com is for identification purposes only and is consistent with the referential and nominative fair use principles recognised under EU and US trademark law respectively.
Website Disclaimer
The content on luva-home.com is provided for general information and commercial purposes. While we make every reasonable effort to ensure accuracy and completeness, we make no warranties or representations of any kind — express or implied — regarding its accuracy, reliability, or fitness for a particular purpose, except as required by law.
Website availability
We do not warrant that luva-home.com will be available at all times, uninterrupted, or error-free. Access to the site may be suspended or withdrawn at any time without notice for maintenance, security updates, technical issues, or other operational reasons. We are not liable for any loss arising from your inability to access the website at any given time, subject to mandatory consumer rights that cannot be excluded under applicable law.
Product information & pricing
Product descriptions, images, specifications, and prices on luva-home.com are provided for guidance only and are subject to change without notice. While we strive to maintain accurate listings, errors may occasionally occur. In the event of a pricing error, we reserve the right to cancel orders placed at the incorrect price, subject to applicable consumer protection obligations. Product images are representative — actual colours, textures, and finishes may vary between individual items and may appear differently across different screen calibrations. Where goods are made from natural materials such as wood, rattan, stone, ceramic, or linen, variation in grain, tone, and texture between units is inherent to the material and is not a defect. Stated dimensions are approximate and subject to normal manufacturing tolerances. We are not liable for minor variations between product images and received goods, provided the product substantially conforms to its description.
For full details of your rights in relation to faulty or mis-described goods, please see our Returns & Refunds Policy.
Electrical products & safety information
Lighting and other electrical Products sold for delivery in the United States are supplied for use with standard US mains voltage (120V) and US-standard plugs unless the relevant product page states otherwise. Product safety information, installation instructions, and any required certifications are supplied with the goods and, where relevant, indicated on the product page. Some lighting items require installation by a qualified electrician. Products intended for outdoor or garden use are rated as described on their product pages and must not be used beyond that rating. We are not liable for damage or injury resulting from installation or use of a Product contrary to the supplied instructions.
Site performance & errors
We do not warrant that luva-home.com will be free of bugs, viruses, malware, or other harmful components. We take reasonable technical precautions to maintain site security; however, we recommend that users employ up-to-date antivirus and browser security measures. We are not liable for any damage to your device or data arising from your use of luva-home.com.
External links
luva-home.com may contain links to third-party websites for your convenience. We are not responsible for the content, accuracy, security, privacy practices, or availability of any third-party site. The inclusion of a link does not constitute an endorsement of or affiliation with the linked site. We encourage you to review the terms of service and privacy policy of any external website before providing personal information or making purchases.
Limitation of Liability
To the fullest extent permitted by applicable law, KEUN Marketing B.V. and its directors, employees, agents, and licensors shall not be liable for any indirect, incidental, special, consequential, punitive, or exemplary damages arising out of or in connection with your use of luva-home.com, its content, or any products purchased through it.
This limitation applies to, without limitation
Errors, inaccuracies, or omissions in any content published on luva-home.com.
Personal injury or property damage resulting from your access to or use of the website, except where liability arises under mandatory product liability law.
Unauthorised access to or alteration of your data or transmissions.
Interruption, suspension, or cessation of the website or any services offered through it.
Loss of profits, business interruption, loss of data, or other commercial or economic loss of any kind.
Any bugs, viruses, trojan horses, or other harmful components transmitted through the site by third parties.
Any content or conduct of any third party on or linked from luva-home.com.
Maximum liability cap
In all cases where liability is not excluded, the maximum aggregate liability of KEUN Marketing B.V. to you arising from or relating to a specific transaction shall not exceed the total value of the order giving rise to that specific claim, as determined by the purchase price paid by you for the relevant product(s).
Liability that can never be excluded
Nothing in this Legal Notice excludes or limits liability for: death or personal injury caused by our negligence; intent or gross negligence (opzet of bewuste roekeloosheid) on the part of KEUN Marketing B.V. or its management; fraud or fraudulent misrepresentation; liability arising under mandatory product liability law in the Netherlands, the European Union, or the United States; or any other liability that cannot be excluded or limited under Dutch law or under mandatory law applicable in your jurisdiction. These exclusions operate to the extent permitted by law only.
DMCA & Copyright Takedown
KEUN Marketing B.V. respects intellectual property rights and will respond expeditiously to claims of copyright infringement. Because luva-home.com is hosted on US-connected infrastructure and serves customers in the United States, we operate a notice-and-takedown procedure modelled on the US Digital Millennium Copyright Act (DMCA), 17 U.S.C. § 512, alongside our obligations under Dutch and EU law. If you believe that any content on luva-home.com infringes your copyright, please submit a written notice using the procedure described below.
Your takedown notice must include all of the following
A clear identification of the copyrighted work (or works) you claim has been infringed. If multiple works are covered by a single notice, a representative list is acceptable.
The exact URL or specific location on luva-home.com where the allegedly infringing content appears, with sufficient detail for us to identify and locate the material.
Your full legal name, mailing address, telephone number, and email address so we can contact you in relation to the notice.
A statement that you have a good faith belief that the disputed use of the material is not authorised by the copyright owner, its agent, or the law.
A statement, made under penalty of perjury under the laws of the United States, that the information in your notification is accurate and that you are the copyright owner, or are authorised to act on behalf of the copyright owner.
Your physical or electronic signature (a typed name constitutes an electronic signature for these purposes).
Designated agent details
Copyright agent: KEUN Marketing B.V., Lintelerweg 60, 7556 PD Hengelo, The Netherlands · Email: info@luva-home.com · Phone: +31 6 10101899. Upon receipt of a valid and complete takedown notice, we will act expeditiously to remove or disable access to the allegedly infringing material and notify the user responsible where required by law.
Counter-notifications — 17 U.S.C. § 512(g)
If you are a user whose content was removed in response to a takedown notice and you believe the removal was in error or the result of misidentification, you may submit a counter-notification to info@luva-home.com. A valid counter-notification must include: (1) identification of the removed material and its location before removal; (2) a statement under penalty of perjury that you have a good faith belief the material was removed by mistake or misidentification; (3) your name, address, and phone number; and (4) a statement consenting to the jurisdiction of the federal district court for your district if you are located in the United States, or of the competent Dutch court if you are located elsewhere, and agreeing to accept service of process. Please note that knowingly submitting a false or misleading notice or counter-notification may expose you to civil and/or criminal liability.
Governing Law & Jurisdiction
This Legal Notice, and any dispute or claim arising out of or in connection with it, your use of luva-home.com, or any transaction conducted through it, shall be governed by and construed in accordance with the laws of the Netherlands, excluding the United Nations Convention on Contracts for the International Sale of Goods (CISG) and without regard to conflict of law provisions.
Primary jurisdiction
Disputes are subject to the Rechtbank Overijssel, location Almelo.
Any dispute arising from or relating to this Legal Notice, luva-home.com, or products purchased through it shall be submitted to the competent court of the Rechtbank Overijssel, location Almelo, the Netherlands, being the court for the district in which KEUN Marketing B.V. has its registered office.
Nothing in this governing law and jurisdiction clause limits any statutory right you hold as a consumer under applicable US federal or state law, or deprives you of the protection of mandatory consumer provisions in the law of your place of residence. Where any term of this notice is inconsistent with such a mandatory provision, that provision prevails, and you may be entitled to bring proceedings before the courts of your own state of residence.
We prefer direct resolution
Before initiating any formal dispute resolution process, we strongly encourage you to contact us at info@luva-home.com. The vast majority of concerns — including order issues, returns, warranty claims, and billing queries — are resolved promptly by our customer service team without the need for formal proceedings.
FTC compliance & disclosure
Luva-Home complies with applicable Federal Trade Commission (FTC) regulations in its US-facing marketing. Any material connections between Luva-Home and third-party endorsers, influencers, or affiliates are disclosed as required by 16 C.F.R. Part 255 (Guides Concerning the Use of Endorsements and Testimonials). Paid reviews, sponsored posts, and affiliate arrangements are clearly labelled. If you have questions about our disclosure practices, contact info@luva-home.com.
Escalation options
Customers wishing to escalate a dispute beyond our customer service team may refer the matter to the US Federal Trade Commission or to the consumer protection office of their state attorney general, either of which may have relevant jurisdiction. Luva-Home sells to the United States only and does not participate in any EU alternative dispute resolution or online dispute resolution scheme.
Accessibility Statement
KEUN Marketing B.V. is committed to making luva-home.com as accessible as possible to all users, regardless of technology or ability. We aim to meet the Web Content Accessibility Guidelines (WCAG) 2.1 at Level AA where feasible and continue to make improvements to the accessibility of our website on an ongoing basis.
US accessibility context — ADA Title III
The application of the Americans with Disabilities Act (ADA) Title III to commercial websites remains a developing area of US law. While the legal obligation has not been definitively settled by the US Supreme Court, Luva-Home voluntarily works toward WCAG 2.1 AA conformance as a best practice and as an expression of our commitment to inclusion. We endeavour to remove barriers that would prevent customers with disabilities from browsing luva-home.com or completing purchases. If you experience any accessibility barrier, please contact us and we will make reasonable efforts to accommodate your needs.
European accessibility context
As a Netherlands-established business, we also take account of the European Accessibility Act and the EN 301 549 standard in the design and ongoing development of our storefront. WCAG 2.1 Level AA conformance is the shared technical benchmark underlying both the European and US frameworks, which is why it is the standard we work toward.
Reporting accessibility issues
If you experience any barriers to accessibility on luva-home.com, require content in an alternative format, or need assistance completing a purchase, please contact us at info@luva-home.com or call +31 6 10101899. We will do our best to accommodate your needs and address any reported accessibility issues promptly. We welcome feedback on how we can improve accessibility for all users.
Questions about this notice?
Our team responds to all legal enquiries within 1–2 business days.
info@luva-home.comThis Legal Notice is subject to change without prior notice. The version published on this page is the version currently in force. The effective date is shown at the top of this page. Luva-Home is a trading name of KEUN Marketing B.V., a private limited company incorporated in the Netherlands, KvK 98931644, VAT NL868708598B01. This notice is governed by Dutch law. Nothing in this notice limits any right that cannot lawfully be waived under applicable Dutch, EU, or US law. FTC endorsement disclosures are maintained per 16 C.F.R. Part 255. Effective 20 July 2026.